Explaining No-Code to CEOs

CEOs need to prioritize growth, innovation, and finding new value. Let’s walk through how no-code platforms can help their organizations do just that.

This article is part of an ongoing series about adopting a no-code platform—and how to discuss the benefits of no-code with various decision-makers in your organization. Our first piece laid out why no-code platforms are an attractive option for CIOs looking to drive IT strategy.

In this article, we explore why no-code is an ideal option for CEOs who are looking to drive digital transformation throughout their companies. Keeping common C-suite priorities and concerns in mind, here’s how you can best explain the benefits a no-code platform can bring your organization to your CEO.

The Main Priorities of the CEO

The CEO of an organization has to make huge decisions on behalf of the company on a regular basis, so convincing them that no-code is the answer can go a long way toward getting the rest of the organization on board. However, being forced to constantly contend with the business’ success in the broader marketplace means they have to consider a wide variety of factors when introducing any new technology into the organization.

Their main concerns are likely to be ensuring revenue growth and controlling costs, as well as fostering innovation and staying competitive. When it comes to developing applications, they are sure to want to mitigate the risk of large project failure, which is all too common in enterprises. Finally, any new initiatives they put forward should hopefully work to foster collaboration across the organization and bring departments together as best as possible.

To summarize, for CEOs to get on board with any new tool or technology initiative, it must offer demonstrable value in helping projects succeed and driving company growth or revenue. Coupled with the rising consumer demand for applications and software on increasingly short timelines, turning to a no-code aPaaS vendor can often be a logical fit.

Aside from supporting company growth, the right technology solutions can also simplify internal processes and bring organization-wide benefits—such as the ability to more efficiently allocate tech resources and make the most of the engineers they have on staff. 

How No-Code Can Help

No-code platforms can be an engine for growth, and they offer many benefits not typically found in traditional software solutions. Here are the advantages of no-code that are of most relevant to CEOs:

Lower Costs

Today, consumers expect seamless digital experiences—but delivering them can be an expensive and drawn-out process. IT is the backbone of all these experiences, which means IT spending eats up a significant (and growing) portion of revenue in many industries.

Unfortunately, the majority of IT spending is not aimed at innovation, but instead at maintaining the status quo, a process that does not contribute to revenue growth. As CEOs work to better align IT investments with business strategy and shift their focus from value preservation to value creation, adopting a no-code platform is a logical choice. No-code tools make it possible to initiate projects that create new value without the costs of legacy code maintenance.

More High-Value Projects

Making the best use of talent can help an organization grow. Mundane but necessary tasks like debugging can quickly take up the majority of an engineer’s time, limiting their contribution to specialized projects. A recent survey from The New Stack found that professional software developers spend more time maintaining, testing, and securing existing code (a combined total of 35% of their time) than they do writing or improving code (32%).

By fundamentally changing what it means to be an engineer, no-code immediately flips this ratio. No-code platforms allow organizations to quickly onboard business users to begin contributing to the development process themselves. In turn, this can free up engineers to focus on projects that require their advanced problem-solving skills. This means more innovation throughout your entire organization.

Reduced Risk

Developing applications is a necessary effort for many enterprises today, but it is also an effort that is often set up for failure. Large IT projects consistently run into trouble because of their complex requirements, interdependencies, and communication hurdles. Only one out of every ten large-scale IT projects is successfully delivered—meaning on time, within budget, and according to plan.

To remain competitive, CEOs often have no choice but to move forward with big investments, despite the likelihood that these projects will fail. Instead, by moving the same project forward with a no-code platform, they can dramatically minimize risk by removing a codebase from the development process and reducing the number of moving parts. No-code platforms also enable business and IT teams to collaborate more closely, ensuring that resulting applications are more likely to meet all end-user requirements.

Faster Time to Market

Every CEO knows that project delays can cause expensive problems, but going to market with products that aren’t ready can prove equally costly. No-code eliminates this dicey trade-off by helping enterprises ship better software more quickly. After all, each extra minute spent building an application not only means higher production costs, it also means a loss of potential profit.

No-code platforms enable teams to ship initial builds in a fraction of the time they usually take, which means projects can be validated by the market and start generating revenue much faster. In the long run, this can have a huge impact on the company’s bottom line. Ultimately, accelerating project completion increases the overall throughput capabilities of the team, to the tune of increased revenue and customer satisfaction.

In Conclusion

When prioritizing growth, CEOs should consider whether traditional development methods are truly their company’s best option. Many CEOs may find that traditional coding can no longer meet their organizational needs, and the complexity of building new software is stifling potential growth. Switching to no-code can help mitigate risk, spark revenue growth, better allocate resources, and enable even the largest firms to focus on innovation.

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