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How Code Holds Back New Entrepreneurs

Smiling business owner talking on a cellphone and using a digital tablet

Digitization is essential for today’s new businesses, but building applications with code can make it hard to get off the ground. Here’s how no-code can help.

Striking out on your own can be nerve-wracking, especially when it comes to starting a new business. According to the Kauffman Indicators of Entrepreneurship’s recent analysis, only 0.38% of the United States’ population started a new business in 2020—and that includes a 24% bump in entrepreneurship from the previous year.

To get your new digital business off the ground and make it past that critical fifth year, you have to jump over some high hurdles. Unfortunately, building your enterprise with code-based web applications makes these entrepreneurial hurdles even higher. Let’s dive into why!

Key challenges facing new entrepreneurs

The first challenge new entrepreneurs must contend with is this era of business we’re in. As our CEO Gary Hoberman likes to say, “digital is a necessity, not an accessory.” Today’s customers expect organizations to have a robust online presence that lets them easily access services from wherever they are. And once you’ve built a decent following, digital solutions make it easier to grow your fledgling business.

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Future generations are only going to crave more digital solutions that use advanced technologies. Worldwide spending on digital transformation is projected to reach $2.3 trillion by 2023, and going digital can help you tap into the $100 trillion in economic value that digital transformation is expected to generate by 2025. But not all digital transformations are created equal.

Building digital solutions with code is complicated, time-consuming, and labor-intensive. You have to triple-check your integrations to make sure workflows are connecting properly, constantly debug existing code lines, manage legacy maintenance, and much more. Before you know it, the business-critical application your new enterprise depends on is off schedule and over budget.

Other challenges of building with code include:

Limited resources

It’s common for new entrepreneurs to use their own income or savings to fund their dream project until securing capital investors, so pinching a few pennies in the early stages is expected. Unfortunately, working with code drives up costs in numerous ways—between hiring tech talent, licensing special requirements, tackling technical debt, and fixing or preventing security breaches, building applications with code eats up your hard-earned savings before you can really get started. This heavily reduces your return on investment.

Refining a winning idea

To ensure your next great enterprise tech idea has potential, you’ll often need to spin up a prototype of your application or a minimum viable product (MVP). Re-evaluation is essential when starting your business, but working with code makes it harder to go back to the drawing board. There’s no quick and easy way to build a prototype with code, and making changes usually requires unraveling the entire application. All of this drains time, effort, and resources.

Building a solid team

You need a strong team to get your business off to a strong start! Using a code-based application can hinder your recruitment efforts since you must prioritize finding tech team members who have experience with your aging stack, and you’ll have to pay them more for their highly specialized skills. Also, you’ll focus on finding team members with specific tech skills instead of people who push you to innovate and grow your business.

Let no-code give you a boost!

With no-code, you can easily navigate the growing pains of starting a new business and set yourself up for success from the beginning. No-code gives everyone the power to bring their business ideas to life through visual interfaces, drag-and-drop components, and pre-made templates that are ready to go when you are. You don’t need technical expertise to start, run, and scale a digital-first business—all you need is no-code!

You can build an application on the Unqork platform for 3x less than it would cost to do so with code. This helps you keep costs low and start generating value faster. Plus, applications built on Unqork are 600x less buggy than code-based apps, so you won’t spend all your time playing whack-a-mole with technical issues.

You can build an application on the Unqork platform for 3x less than it would cost to do so with code.

It’s easy to make changes to a no-code flow without jeopardizing the entire application. On Unqork, feel free to fine-tune your idea and create optimized prototypes or MVPs until you’re satisfied with the final product. All your team members can get directly involved in development and release management using no-code, which helps everyone make informed decisions and drive value. Plus, this gives you more time to focus on what you need to do for your company.

See how Unqork can help technical and business employees alike configure complex applications with a simple, yet powerful drag-and-drop interface. 

Finally, no-code can help you focus on talent instead of technology. Unqork’s no-code platform is easy to learn and use, so you can highlight everyone’s unique strengths instead of spending time teaching the relevant technological skills. Start building with Unqork today and create powerful, intuitive, and sustainable enterprise-grade applications faster and easier than ever before!

Request a personalized demonstration of Unqork with one of our in-house experts today. Also, make sure to sign up for the Unqork newsletter!