Optimize patient engagements and exceed patient expectations for high-quality digital experiences—without writing a single line of code.
As health systems vie to attract and retain patients, the quality of patient experience has become a critical business consideration. A recent report from Deloitte details the strong association between a high-quality patient experience and profitability. One area of the patient experience that has come under increasing focus by the industry is the patient-facing digital journey.
Today, a significant pain point for patients and caregivers is the complexity of coordinating care. These pain points are particularly notable compared to the seamless, user-focused digital engagements patients have come to expect with consumer services. One recent survey, for example, found that 82% of surveyed patients agreed that, “It should be as easy to get healthcare on my mobile device as it is to order food or a car/rideshare.” While digital expectations are rising among all patient segments, they are essential when catering to the younger demographic’s needs and preferences.
Delivering modern digital experience to patients was crucial before the pandemic, but has taken on even greater urgency over the past year as physicians and health services have had to develop new remote channels to engage with their patients securely and safely.
To meet patients’ rising expectations for on-demand services as well as to work around evolving social distancing guidelines, providers have become increasingly interested in developing comprehensive digital portals that allow patients to access medical records (e.g., test results, past medical histories, prescriptions), independently execute administrative tasks (e.g., scheduling appointments and tests), and exchange secure communications with their physicians (e.g., integrated messaging, telehealth).
Building a bespoke patient portal, however, isn’t for the faint of heart—particularly in a complex and highly-regulated sector such as healthcare. Custom enterprise software development requires integrating legacy systems, complying with an evolving patchwork of oversight, and competing for scarce IT talent. Factoring all these challenges together, developing enterprise software can be a painfully inefficient affair, with 85% of projects going over schedule and 70% of large-scale digital IT programs failing even to reach their stated goals.
An off-the-shelf portal solution may be easier and more affordable (initially) to implement, but it will, by definition, lack the customization of a bespoke application. Furthermore, many pre-built solutions require additional development resources to integrate with existing internal systems or to upgrade with new functionality down the line—which eliminates the value of an off-the-shelf solution in the first place.
This is where Unqork’s Digital Front Door solution can be a game-changer. No longer will organizations be forced to decide between cost and customization—they can have the best of both worlds. In this eBook, we will explore the benefits of the solution, as well as the no-code platform that empowers organizations to rapidly build and effectively manage a custom application and deliver a high-quality digital experience to patients.
