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Blending Business Vision and Technical Precision

Three ways no-code improves business and tech alignment.

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Enterprises are under increasing pressure to “go digital.” By 2022, 65% of the world’s GDP will originate from digitally mature organizations, market intelligence firm IDC predicts. 

Adding to the complexity of this shift, companies are embracing digital transformation on multiple fronts. At a more operational level, digital transformation helps companies ramp up the efficiency with which they do business. Cloud-based technology, AI, and automation have vastly accelerated the pace of commerce. At the same time, enterprises are harnessing digital transformation to meet and exceed ever-rising customer expectations while staying ahead of the cybersecurity curve. 

A lot rides on going digital. And this trajectory looks set to dictate the pace of change in the coming years. But that change isn’t always easy. One of the biggest challenges of digital transformation is that it isn’t purely—or even chiefly—a technological process. It’s also a business process. Only by closely and carefully aligning the technological possibilities with business objectives can your company find that elusive common digital ground and reap the benefits. 

Bridging the business-tech divide generally requires solutions to a few interrelated challenges:  

  • Code has traditionally called the shots: In a conventional software development process, business users are often forced to rely on coders to translate their expertise and vision into functional software. There’s a communication gap, and something vital gets lost in translation. 

  • Budget and time blowouts: The expertise and experience gap between developers and business users creates friction. Coders often come to see the business perspective as an impractical hindrance and overly “big-picture.” Business users, meanwhile, frequently march in the opposite direction—seeing the coders as lost in the weeds. The result? A misalignment of priorities and a development process that both takes longer and costs more than projected.

  • Disappointing ROI: As technology and business teams struggle to meet in the middle, the solution of compromise becomes increasingly inevitable. Big ideas become diminished in impact. The product frequently falls short of business requirements and delivers only a mediocre return on investment.

In this ebook, we’ll show you a better way to rise to the challenges of digital transformation. We’ll explain how using a no-code approach to software development can support clearer goal-setting and communication between business and technology team members, improved cost-effectiveness, and above all, enhanced agility to give your customers and clients what they want, when they want it.