No-code can help simplify your UX design process to make it as fast and efficient as possible. Here’s how.
We’re told not to judge a book by its cover, but when it comes to enterprise web applications, appearance is just as important as usability. Three-fourths of users assess a company’s credibility based on design, and nearly 95% of users base first impressions on a healthcare provider through website appearance rather than credentials (or even patient reviews).
In an increasingly digital world with applications everywhere, the key differentiator between brands often comes down to ease of use and value provided. User Experience (UX) design is key to creating a web application people will want to return to again and again. We spoke to Azu Romá, a Product Designer at Unqork, to highlight how no-code helps build sophisticated, well-designed applications faster than you ever imagined.
Defining UX Design
The user experience refers to how a person interacts with and experiences a platform or service, with designers striving to facilitate an enjoyable and seamless way for users to find value and achieve their goals. This could include determining how a user moves through the application and gets from one step to the next, which items are grouped together in a menu, where a user can click their mouse, where buttons are placed, and many other factors.
Design-led enterprises have almost 50% more market share, more loyal customers, and a greater overall competitive advantage.
Good UX does more than make your application look good and flow well—numerous studies show design-driven companies enjoy a significant competitive advantage over their less inclined counterparts. Design-led enterprises have almost 50% more market share, more loyal customers, and a greater overall competitive advantage. Plus, these kinds of companies outperformed the S&P 500 by 219% over a 10-year period.
UX encompasses many different aspects of product design, some of which include user research (UXR), interaction design (IxD), and user interface (UI).
User Research (UXR) is a crucial part of the design process and involves engaging with end-users to understand their needs and motivations. “What is this person’s workflow? What do they really want to achieve? What problems are they currently having when navigating the application? What aspects are missing or not needed in the current software we’re using? User research helps answer all of these questions,” Azu notes. This allows us to empathize with people using our product and to leverage their feedback to ensure we are building something useful.
Interaction Design (IxD) “focuses on how users interact with specific elements of our product,” Azu says. Designers use research insights to build the application in an intuitive way, informing how users move through the application and what happens when they click a button.
User Interface (UI) design helps to create a pleasing and guided experience through the digital product’s interface. For example, designers might create the “Sign Up” button in a color that draws more attention to it than the “Cancel” button to improve discoverability. In graphical user interfaces (GUIs), such as apps, the UI design process focuses on communicating brand values and reassuring trust using visual and interactive interface elements including icons, buttons, color schemes, imagery, and typography.
Based on UX’s importance to drawing in and retaining customers, enterprises must ensure their web applications are logically designed and visually appealing. Code-based platforms slow down collaboration and make it difficult to quickly and accurately implement changes during the UX design process. With no-code, there’s a better way.
How No-Code Improves UX Design
No-code, the latest innovation in visual programming, is perfectly suited for creating superior user experiences. The Unqork no-code platform uses an entirely visual interface, helping you easily envision and execute logical flows that make sense for users. You can use drag-and-drop components to create sophisticated flows, add in or nest pre-built components for even more complex functions, and define layouts to optimize data presentation and craft an exceptional user experience. The Unqork no-code platform also accommodates custom styling, so you can easily create an instantly recognizable brand. Unqork achieves pixel-perfect brand cohesion using server-level Cascading Style Sheets (CSS), which implements global styles across your platform without slowing down development cycles.
No-code also streamlines the design process by allowing anyone to quickly create a prototype with complex interactions. UX design isn’t a perfect science, so designers must repeatedly test application iterations to validate ideas and minimize risk before shipping a feature. With a code-based platform, prototyping and user testing can be labor-intensive and time-consuming. “Prototyping with no-code allows me to conduct remote usability sessions with a working app versus the limited interactions I could achieve before with clickable mockups,” Azu explains.
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In sharp contrast, the design-review-iteration process with no-code is fast and hassle-free. No-code platforms can quickly make fully functional versions of your application to use for user testing, meaning designers can unlock access to the most accurate feedback possible. After user research is complete, any changes made on Unqork will be reflected live—this saves time, energy, and resources when implementing new features.
Unqork expedites the journey from research to action through fast and easy application building processes. Our visual no-code interface helps you build sophisticated flows without code bogging you down, and these flows plus APIs allow you to quickly pull together high-functioning applications. Since the Unqork team takes care of all time-consuming back-end work for you, you’re free to focus on creating the most value for your users. Unqork’s no-code platform is built for creating experiences that keep users coming back for more.